Lightup Impact's November Community Meetup

Navigating Visual Storytelling

On 30 November,  we hosted our final Community Meetup for 2023, delving into impactful storytelling for grassroots organizations.


In today’s digital age, visual content is an indispensable tool for communication, engagement, and storytelling. For grassroots organizations addressing critical issues in East Africa, leveraging visuals is key to effectively communicating and amplifying their impact. 


Our presenter, Terry Boke, shared her expertise on the topic.

Why visual content matters for nonprofits and community organizations

  • Visuals captivate attention and leave a lasting impression.
  • They evoke emotions, making them a potent tool for connecting on a deeper emotional level. 
  • Visuals simplify complex information, ensuring accessibility to a wider audience. 
  • Visual content drives engagement, with a higher likelihood of sharing, comments, and likes.

Generating ideas for impactful content

Terry encouraged founders to draw inspiration for content from the communities they serve, sharing stories, addressing challenges, and showcasing transformative impact. 


Following a guideline such as the 5Ws and 1H framework is paramount in creating impactful visual content with a comprehensive narrative. Impactful content should not only tell inspiring stories but should also share unique perspectives and insights so that audiences can connect with an organization and its cause and develop a deeper understanding of a particular situation.

Framework for creating impactful visual content Lightup Impact Community Meetup
The 5Ws and 1H framework

Content formats for diverse social media platforms

Tailoring visual content to specific platforms and audiences is a must: 

  • Twitter: Utilize concise and impactful images, short videos, and infographics. 
  • Instagram: Engage with visually captivating photos, videos, and stories. 
  • YouTube: Create compelling videos showcasing projects and impact. 
  • Threads, Blog Posts, Newsletters, and LinkedIn: Use diverse content to share stories, statistics, and impact. 

Tools for creating engaging visual content

For those without extensive design expertise, several tools were recommended, including Capcut, Inshot, Canva, Finalcut, Adobe, and AI tools like ChatGPT and Bard, Pexels, and Unsplash.

Unlocking the power of Canva

Canva is a versatile tool that allows anyone to easily create impactful and appealing visual content, from social media graphics to slide decks and stock images. 


In closing, Terry reminded us that our stories matter. Embrace the power of visual content to amplify your voice, challenge the status quo, and inspire positive change.  


Here’s to a 2024 filled with compelling narratives and continued impact! 

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We increase the visibility and impact of social organizations with a focus on women’s health and gender equality in Kenya. We support the growth of our founders through tailored mentoring and networking opportunities